While some believe the company has a winner with the new logo’s simple, square design, others say it’s too boring. (You can have your say in the poll at the end of this article.)
Sagi Haviv, who designed logos for the Library of Congress and Armani Exchange, thinks the logo simply isn’t distinctive enough. By opting for a simple array of four colored squares, Haviv says Microsoft missed a big opportunity.
“Because they’re so big they’re in a position to do something great,” he says. “And this unfortunately is not something great. And it’s because it’s a bit too generic.”
Well the new Logo looks just great!